Vita Coco Company manufactures and sells coconut water and other functional beverages under multiple brand names [2]. The company was founded in 2004 [3]. According to the company's own account, it originated from a chance encounter with two coconut water lovers at a bar in New York City [1], establishing the company's connection to New York [1]. The company maintains its headquarters in New York [1].
Leadership & org chart
NYC headquarters
- The company's own site places it in New York: Founders had a 'chance encounter with two coconut water lovers at a bar in New York City' where the company started; press release dated 'NE.[1]
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