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Charles van Es

Chief Commercial Officer (CCO) at Vita Coco

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Overview

Charles van Es serves as Chief Commercial Officer at Vita Coco as of January 2026[1][3]. Van Es is described as an accomplished marketing professional with a track record of building challenger brands through award-winning communication campaigns and category-disrupting product innovations, recognized as a results-driven leader able to motivate teams toward revenue and margin goals[2]. Van Es progressed through multiple roles at Vita Coco, including Chief Sales Officer from January 2020 to January 2026[4], EVP Strategy from January 2018 to January 2020[5], and VP Marketing Americas from June 2015 to December 2017[6]. Prior to joining Vita Coco, van Es held positions at Heineken USA spanning supply chain planning, corporate strategy, brand management, and portfolio leadership from October 2008 to May 2015[7][8][9][10]. Van Es holds an MBA from Columbia Business School[11] and an MSc in Chemical Engineering from Delft University of Technology[12].

Profile introduction
Source excerptLinkedIn [2]

Accomplished marketing professional with a proven track record of building challenger brands with award winning communication campaigns and category disrupting product innovations. Global leader with strong international business experience and broad background in marketing, finance, supply and strategy. Recognized as a results-driven leader able to rally the organization behind business critical initiatives and motivate team members to achieve revenue and margin goals.

Career history

  1. Chief Commercial Officer (CCO)Jan 2026 to presentVita Coco
  2. Chief Sales OfficerJan 2020 to Jan 2026Vita Coco
  3. EVP StrategyJan 2018 to Jan 2020Vita Coco
  4. VP Marketing AmericasJun 2015 to Dec 2017Vita Coco
  5. Senior Director Portfolio BrandsApr 2013 to May 2015Heineken USA
  6. Brand Director Newcastle Brown AleDec 2010 to Apr 2013Heineken USA
  7. Director, Corporate StrategyOct 2008 to Dec 2010Heineken USA
  8. Manager Supply Chain PlanningJan 2007 to Sep 2008Heineken USA

Education

  1. MBA2009 - 2010Columbia Business School
  2. MSc, Chemical Engineering1995 - 2003Delft University of Technology

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