Guideline

Guideline is a global provider of ad intelligence and media plan management technology powering the strategy, planning, and management of advertising buying and selling for the world’s leading enterprises. Our solutions deliver the industry’s most comprehensive and timely insights, enabling enterprises from publishers, agencies and brands to investors and consulting firms to optimize media performance and drive superior business outcomes. Our proprietary spend and pricing data represents approx[1][2]

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2020 Founded16 People on the graph

Overview

Guideline is a technology company operating in the ad intelligence and media plan management sector [2]. The company provides software solutions for strategy, planning, and management of advertising buying and selling, serving publishers, agencies, brands, investors, and consulting firms [2]. Guideline is listed among New York City artificial intelligence companies [1]. According to LinkedIn, the company employs approximately 153 people and operates in the Technology, Information and Internet industry [3].

Business address: 99 Wall St, New York, New York, 10005. [6]

Growth & traction

LinkedIn lists 153 people working at Guideline. [4]

Leadership & org chart

James FennessyBoard Member

Jane RactliffeAPAC MD and Co-Founder, Standard Media Index

Michael LaxinetaSenior Vice President, North America Data

Rose ZoryChief Human Resources Officer

Sean WrightChief Insights and Analytics Officer

Steve SilversChief Product Officer

Tim Peters, HBA, MBA, CM, iGPChief Marketing Officer and Vice President, Demand Generation VMVincent MifsudChief Executive Officer

Alumni

Dave FeldmanSenior Product Manager

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