Tim Peters, HBA, MBA, CM, iGP

Overview

Peters holds a Master of Business Administration from Ivey Business School at Western University and an Honours B.A. in History and Political Science from the University of Toronto [11][13]. Peters serves as Chief Marketing Officer and Vice President, Demand Generation at Guideline [1][3], a platform analyzing over $200 billion in annual ad investment for institutional clients including Citadel, Point72, and Fortune 100 enterprises [2]. Peters brings more than 20 years of experience scaling AI-driven enterprise software platforms across North America, Europe, the Middle East, and APAC [2]. In addition to the current role at Guideline, Peters holds positions as Venture Partner at Rasmal Ventures [4], Special Advisor and Investor at RiSC Capital [5], and Special Advisor to the CEO at Joysun Lamb [6]. Peters is also a member of the Canada Saudi Business Council, Canada Arab Business Council, and Canadian Business Network [7][8][9].

Career history

1. Chief Marketing Officer and Vice President, Demand GenerationMar 2025 to presentGuideline
2. RVVenture PartnerFeb 2025 to presentRasmal Ventures
3. RCSpecial Advisor and Investor (LP)Aug 2021 to presentRiSC Capital
4. JLSpecial Advisor to CEOOct 2016 to presentJoysun Lamb
5. CSMemberOct 2025 to presentCanada Saudi Business Council
6. CAMemberOct 2025 to presentCanada Arab Business Council
7. CBMemberOct 2025 to presentCanadian Business Network
8. EGlobal Marketing LeaderMar 2022 to Mar 2025Enghouse

Education

1. Master of Business Administration - MBA, Business Administration and Management at Ivey Business School2011 - 2013Western University
2. LPLo-Ellen Park Secondary School
3. Honours B.A., Double Major in History & Political Science.University of Toronto