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Jane Ractliffe

APAC MD and Co-Founder, Standard Media Index at Guideline

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Overview

Jane Ractliffe is the APAC MD and Co-Founder of Standard Media Index at Guideline[1][2]. Ractliffe co-founded Standard Media Index in July 2009[4] and served as Managing Director of its Australia/NZ operations from January 2014 to August 2023[5]. The concept for Standard Media Index developed over more than 15 years of work as a business media journalist, during which Ractliffe identified a gap in available information on changing ad demand trends[2]. Prior to founding Standard Media Index, Ractliffe worked as a Business Media Reporter at The Age from January 1998 to March 2001[8] and subsequently at The Australian from 2001 to June 2009, including a role as Media Editor from April 2007 to June 2009[6][7]. Ractliffe holds a Bachelor of Arts in Journalism from the University of South Australia[10] and a Graduate Diploma in Applied Finance and Investment from the Securities Institute of Australia[9].

Profile introduction
Source excerptLinkedIn [2]

Jane Ractliffe (nee Schulze) is the co-founder of Standard Media Index and the Managing Director of its APAC business (now part of Guideline). Guideline partners with the media experts - the world's media agencies - to deliver clients accurate and timely media and product category ad spend insights to enable informed decision-making. In APAC we produce ad spend insights for the Australian, NZ and now Chinese media markets. Jane's vision for SMI developed over more than 15 years as a business media journalist where she was frustrated at the lack of any information on changing ad demand trends.

Career history

  1. APAC MD and Co-Founder, Standard Media IndexApr 2023 to presentGuideline
  2. Publisher, Co-FounderJul 2009 to presentStandard Media Index
  3. Managing Director, Australia/NZJan 2014 to Aug 2023Standard Media Index
  4. Media EditorApr 2007 to Jun 2009The Australian
  5. Business Media Reporter2001 to Jun 2009The Australian
  6. Business Media ReporterJan 1998 to Mar 2001The Age

Education

  1. Graduate diploma, Applied Finance + Investment2000 - 2003Securities Institute of Australia
  2. Bachelor of Arts, Journalism major1988 - 1990University of South Australia
  3. Annesley College1985 - 1987

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