Overview
Peter Thum is a co-founder at Superintelligence AI LLC as of March 2025[1][3]. Thum has over 20 years of entrepreneurial experience, currently building Superintelligence as a media company delivering news on AI advancements and implications[2]. Previous ventures founded or scaled by Thum include Ethos Water, which was acquired by Starbucks[8], as well as Liberty United and Fonderie 47[2][4][5]. Thum also served as CEO and co-founder of Muse from June 2021 to February 2026[7]. Thum holds an MBA from Northwestern University's Kellogg School of Management[11] and a BA in Government from Claremont McKenna College[12].
Profile introduction
Entrepreneur with 20+ years in the game. Currently building my 6th company: Superintelligence—a media company delivering the news on AI advancements and implications. Founded and scaled various ventures including Ethos Water (acquired by Starbucks), Liberty United, and Fonderie 47; each turning ideas into positive impact. Along the way, I've generated returns for myself, investors, partners, and causes. But it’s definitely not all been gravy. I’ve been through deals that failed, launches that failed, people who’ve taken credit for my work, lied, stolen from me and my companies, and worse. Be…
Career history
- Co-FounderMar 2025 to presentSuperintelligence
- Founder and CEO2013 to presentLiberty United
- CEO and Co-founder2009 to presentFonderie 47
- Public SpeakerOct 2008 to presentPeter Thum
- CEO and co-founderJun 2021 to Feb 2026Muse
- Founder and PresidentSep 2001 to Aug 2009Ethos Water (acquired by Starbucks)
- Advisor, Ethos Water Brand and MissionSep 2008 to Jul 2009Starbucks
- Vice President, Ethos Water and Bottled Beverages US StoresMar 2005 to Aug 2008Starbucks
- Co-FounderSuperintelligence AI LLC
Education
Master of Business Administration - MBA1997 - 1999Northwestern University, Kellogg School of Management
- BA, Government1986 - 1990Claremont McKenna College
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