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Thomas Vladeck

Co-Founder/Co-CEO at Recast

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Overview

Thomas Vladeck is Co-Founder and Co-CEO of Recast, a marketing measurement platform that measures marketing channels from top to bottom of funnel across online and offline contexts [1][2]. Recast is built for privacy-focused marketing measurement [2] and serves clients including Harry's, Away, MasterClass, and Daily Harvest, optimizing more than $1.2 billion in annual marketing spend [2]. Vladeck has held positions as Managing Director at Gradient since October 2015 [4] and as Adjunct Professor at Columbia Business School since December 2023 [5]. Prior to founding Recast in January 2019 [3], Vladeck worked in marketing analytics at Venmo [6], held roles in climate and environmental policy at organizations including the New Climate Economy and Climate Policy Initiative [7][9], and co-founded Building Hero [8]. Vladeck holds an MBA in Entrepreneurial Management from Wharton [11], an MSc in Environmental Policy and Regulation from the London School of Economics [12], and an undergraduate degree in Mathematics and Economics from Pomona College [13].

Profile introduction
Source excerptLinkedIn [2]

Co-CEO of Recast (www.getrecast.com), a marketing measurement platform that holistically measures all channels - from top of funnel to bottom, online and offline. Built for a post-iOS14 world, our modernized media mix platform is trusted by the world’s best marketing teams to optimize more than $1.2 billion in annual marketing spend. Complex businesses like Harry’s, Away, Mockingbird, MasterClass, Firstleaf, Jackpocket, PODS, and Daily Harvest choose Recast to measure the true incrementality of their marketing efforts without relying on user tracking. • Features: 1. Recast is a privacy-fri…

Career history

  1. Co-Founder/Co-CEOJan 2019 to presentRecast
  2. Managing DirectorOct 2015 to presentGradient
  3. Adjunct ProfessorDec 2023 to presentColumbia Business School
  4. Marketing AnalyticsJun 2015 to Dec 2015Venmo
  5. Senior Program OfficerOct 2013 to Jul 2014New Climate Economy
  6. CofounderOct 2011 to Sep 2013Building Hero
  7. AnalystJan 2012 to Apr 2013Climate Policy Initiative
  8. AssociateJun 2010 to Oct 2011Palmetto Environmental Finance

Education

  1. Master of Business Administration (M.B.A.), Entrepreneurial Management2014 - 2016The Wharton School
  2. MSc, Environmental Policy and Regulation (Distinction)2009 - 2010London School of Economics
  3. Mathematics (cum laude), Economics2004 - 2008Pomona College

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