Overview
Initiative is a media and marketing services company [2] that helps brands build cultural relevance and customer engagement through integrated campaigns and consumer experiences [2]. Founded in 1970 [3], the company maintains its global headquarters at 100 West 33rd Street, 4th Floor, in New York, New York [1].
The company's own site places it in New York: Footer clearly states 'GLOBAL HEADQUARTERS 100 WEST 33RD. 4TH FLOOR. NEW YORK, NY 10001, US'. [1]
Business address: 100 West 33rd Street, New York, New York, 10001. [4]
Leadership & org chart
P
4 alumniwhere they went →Alumni 3 went on to found or lead
- PJonathan HaberVice President, Innovations→Co-Founder at Giant Spoon, LLC
- Marc Simons 🥄Innovation Project Manager→Co-Founder at Giant Spoon
- Nigel FooteHead of Cultural Insights & Analytics, EMEA→Chief Analytics Officer EMEA at Omnicom Media
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