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Nigel Foote

Chief Analytics Officer, EMEA and Global Clients at Initiative

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Overview

Nigel Foote serves as Chief Analytics Officer, EMEA and Global Clients at Initiative [1][4]. Foote brings 25 years of experience delivering omni-channel and customer-centric data and analytics solutions for major global clients [2]. At Initiative, Foote leads the Analytics Craft across EMEA, overseeing a 320-person community of specialists across advanced Audience Analytics, Data Science, MarTech/AdTech, Data Management & Visualisation, Performance Analytics and Research & Insight [2]. Recent work has underpinned over $450 million in new business wins [2]. Foote's prior roles include Head of Cultural Insights & Analytics at Initiative [5], Managing Director EMEA at Ipsos MMA [6], and CEO of ohal [9]. Foote holds a Management Post-grad Diploma from Kingston University [11] and an MA in International Marketing from University of West London [12].

Profile introduction
Source excerptLinkedIn [2]

I am an innovative and strategic data leader with 25 years of experience delivering omni-channel and customer-centric data and analytics solutions at speed and scale for major global clients. I currently lead the Analytics Craft across EMEA at IPG Mediabrands, overseeing a 320 strong community of specialists across advanced Audience Analytics, Data Science (MMM/Experimentation), MarTech/AdTech, Data Management & Visualisation, Performance Analytics and Research & Insight. In the last six months, our work has underpinned over $450m in new business wins, reflecting both the strength of our solut…

Career history

  1. Chief Analytics Officer EMEADec 2024 to presentOmnicom Media
  2. Chief Analytics Officer, EMEA and Global ClientsApr 2019 to presentInitiative
  3. Head of Cultural Insights & Analytics, EMEA2018 to Dec 2024Initiative
  4. Managing Director EMEA (SVP) at Ipsos MMADec 2015 to Dec 2017MMA (Marketing Management Analytics)
  5. Executive Insight Director & Managing Director, eQJul 2011 to Sep 2015Exposure
  6. Non-Executive Director - Sticky Inc.Oct 2012 to Dec 2014Sticky.ai (acquired by Tobii)
  7. CEO - globalMay 2007 to Jun 2011ohal
  8. Product Development Director & Managing Partner EMEADec 2004 to May 2007Starcom

Education

  1. DMS, Management Post-grad Diploma1997 - 1999Kingston University
  2. UOMA, International Marketing1999 - 2001University of West London

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