Ned Koh

Ned Koh, co-founder of Aaru, argues that AI-driven simulation can reshape how market research and prediction are done, positioning it as a disruptive alternative to traditional polling and survey-based methods [1]. He and his co-founders frame Aaru's approach as using AI models to simulate populations and forecast outcomes rather than relying on conventional sampling techniques [1]. Notably, Koh discusses this work in the context of having built the company as a teenager, suggesting a recurring theme in his thinking about young founders disrupting established industries through technical innovation [1]. The show notes also connect Aaru's story to broader geopolitical and technological stakes, including discussion tied to Iran, indicating Koh sees applications of AI simulation extending into high-stakes prediction domains beyond commercial market research [1].