Companies

Aaru is an AI research platform [1] that deploys simulated agents to predict consumer and political behavior [1]. The company operates within the New York artificial intelligence sector.

Funding

Leadership & org chart

Alumni

Funding history

  • In December 2025 Aaru raised a Series A of more than 50 million dollars led by Redpoint Ventures, at a headline valuation of 1 billion dollars with a blended valuation below that figure because different investors bought in at different prices.[7]

Traction

  • Aaru simulated nearly two million voters in the New York City mayoral primary and came within 2,000 votes of the actual result.[11]
  • At the time of the December 2025 Series A, Aaru's annual recurring revenue was below 10 million dollars.[12]

Product

  • Aaru grounds large-scale populations of AI agents in real demographic, behavioral and outcomes data so decision makers can test what happens before committing money, time or reputation.[8]

Customers

  • Named clients include Ernst & Young, Accenture, Interpublic Group, McDonald's, Boston Beer, A24, Bayer and Spindrift.[10]

Backers

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