Aaru

Overview

Aaru is an AI research platform that deploys simulated agents to predict consumer and political behavior.[1] Founded in March 2024 by Cameron Fink, Ned Koh and John Kessler,[6] the New York and Singapore-based company builds multi-agent simulation software that recreates populations to produce predictive intelligence, replacing traditional polling and surveys.[4][9] Aaru grounds large-scale populations of AI agents in real demographic, behavioral and outcomes data so decision makers can test what happens before committing money, time or reputation.[8] Named clients include Ernst & Young, Accenture, Interpublic Group, McDonald's, Boston Beer, A24, Bayer and Spindrift.[10] In December 2025, Aaru raised a Series A of more than 50 million dollars led by Redpoint Ventures at a headline valuation of 1 billion dollars.[7] The company had approximately 70 employees and annual recurring revenue below 10 million dollars at the time of the funding round.[12][13]

Aaru was founded in March 2024 by Cameron Fink, Ned Koh and John Kessler. [6]

Aaru grounds large-scale populations of AI agents in real demographic, behavioral and outcomes data so decision makers can test what happens before committing money, time or reputation. [8]

Aaru states on its own About page that the company is based in New York and Singapore. [9]

Customers

Named clients include Ernst & Young, Accenture, Interpublic Group, McDonald's, Boston Beer, A24, Bayer and Spindrift. [10]

Growth & traction

Aaru simulated nearly two million voters in the New York City mayoral primary and came within 2,000 votes of the actual result. [11]

At the time of the December 2025 Series A, Aaru's annual recurring revenue was below 10 million dollars. [12]

LinkedIn lists 70 people working at Aaru. [13]