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Michael McGovern

Vice President Marketing at Fareportal

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Overview

Michael McGovern serves as Vice President Marketing at Fareportal[1], a position McGovern held from August 2011 to December 2025[4]. McGovern describes themselves as a marketplace CMO focused on driving profitable growth, having led marketing for a global travel business where they shifted strategy from low-cost volume to high-value demand prioritization[2]. McGovern manages omni-channel marketing programs spanning SEM, Meta Search, email, SMS, app push, content, social, loyalty, and affiliate channels[2]. McGovern's career includes roles as Creative Director at Priceline.com from 1997 to 2004[9], Online Brand Manager at Starwood Hotels and Resorts from 2004 to 2006[8], and Vice President Marketing at Wineaccess.com from 2010 to 2011[5]. McGovern also founded and partners in Baked and Sauced since May 2014[3]. McGovern holds a Bachelor of Arts in Communications from Boston College[11].

Profile introduction
Source excerptLinkedIn [2]

I’m a dynamic marketplace CMO with a passion for driving profitable growth. I’ve led marketing for a global travel business, where I drove a strategic shift from chasing low-cost volume to prioritizing high-value demand. By building open-book transparency with partners and optimizing for contribution margin over CPA, I helped redefine how the business measured success. I lead omni-channel marketing programs across SEM, Meta Search, email, SMS, app push, content, social, loyalty, affiliate, and business development—driving both customer acquisition and retention across a portfolio of brands.

Career history

  1. Founder, PartnerMay 2014 to presentBaked and Sauced
  2. Vice President MarketingAug 2011 to Dec 2025Fareportal
  3. Vice President Marketing and Creative2010 to 2011Wineaccess.com
  4. Senior e-Communications and Marketing Manager2007 to 2010Pitney Bowes
  5. Director, Digital Marketing (College Sports Television)2006 to 2007CBS Sports
  6. Online Brand Manager2004 to 2006Starwood Hotels and Resorts
  7. Creative Director1997 to 2004Priceline.com
  8. Reporter1994 to 1997Brooks Community Newspapers

Education

  1. Bachelor of Arts, CommunicationsBoston College

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