Priceline

Priceline is a prominent online travel agency founded in 1997 and publicly launched in 1998. Headquartered in Norwalk, Connecticut, it is wholly owned by Booking Holdings. The company specializes in providing discounted travel rates for airline tickets, hotel stays, rental cars, cruises, vacation packages, and alternative accommodations. Priceline partners with over 400 airlines and 300,000 hotels across more than 200 countries and territories. The company offers a range of travel booking services powered by its proprietary "deals technology," which analyzes vast amounts of data to deliver significant discounts. Key offerings include hotel reservations, airline tickets, rental cars, cruises, vacation packages, and access to alternative accommodations like vacation rentals. Priceline also features a VIP membership program that provides additional savings and benefits. Targeting leisure travelers seeking smarter savings, Priceline operates globally and provides 24/7 customer support, primarily focusing on the U.S. market.