Overview
Over the past 15+ years, I’ve worked at the intersection of ecommerce optimization, product discovery, personalization, experimentation, and now AI-driven commerce infrastructure. What has always fascinated me most is understanding why digital commerce systems behave the way they do. I’ve followed just about every rabbit hole in ecommerce product data and personalization - and usually came back with a roadmap. Early in my career working with personalization and recommendation platforms, I found myself constantly asking deeper questions: • Why do certain recommendation strategies outperform [2]
Career history
- PublisherMar 2026 to presentCatalogIntel.io
- Vice President, Commerce Strategy & Business DevelopmentJun 2024 to presentMagnet Labs CatalogIQ
- Sr. Director, Analytics & OptimizationJun 2021 to May 2024Reflektion [acquired by Sitecore]
- Sr. Manager, Digital Experience & OptimizationJan 2016 to May 2021Certona [aquired by KIBO and Monetate]
- Digital Strategy and Optimization ConsultantMar 2011 to Dec 2015LTC411 Financial Network
- Vice President, Affinity Marketing [Financial Services]Jul 2001 to Feb 2011Western Capital Financial (aquired by Retirement Capital Group)
- Vice President, Business Development & Marketing1996 to 2001GS XXI (subsidiary of Kintetsu World Express)
- Creative Account Manager1992 to 1996Premier Print and Design
Education
Bachelor's Degree, Business - Information Technology ManagementWestern Governors University
- Associate's Degree, Marketing - Digital MediaPalomar College
- Associate's Degree, Business AdministrationPalomar College
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