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Jon Herman

Vice President Retail Sales at Affinity Solutions

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Overview

Jon Herman serves as Vice President Retail Sales at Affinity Solutions[1][3]. Herman brings over 20 years of experience as a results-driven sales leader specializing in media attribution, analytics, adtech, and martech, with a track record of exceeding revenue targets through consultative selling and data-driven solutions[2]. Herman's career includes roles as VP and Group Lead for Media Solutions at Circana from 2015 to 2025[5], Senior Enterprise Director for CPG at Bridg[4], Business Development Manager at Experian Marketing Services[7], and positions at Nielsen, InsightExpress, and PepsiCo[10][9][8]. Herman holds a BA in Psychology from Stony Brook University[11].

Profile introduction
Source excerptLinkedIn [2]

Results-driven sales leader, media attribution/analytics, adtech, and martech strategist with 20+ years of success driving revenue through consultative selling and innovative data solutions. Consistent record of exceeding individual and team targets by scaling divisional growth within larger organizations through strategic partnerships with advertisers, agencies, social, publishers, and partners/DSPs. Proven ability to close transformational deals for SaaS, audience targeting, media analytics, custom & syndicated research to drive marketing performance. Accomplishments ==Engineered transforma…

Career history

  1. Vice President Retail SalesMar 2026 to presentAffinity Solutions
  2. Sr. Enterprise Director - CPG (Rippl)Apr 2025 to Mar 2026Bridg
  3. VP and Group Lead-Media SolutionsAug 2015 to Apr 2025Circana
  4. AdvisorNov 2022 to Dec 2023Engago
  5. Business Development Manager, Consumer Insights & TargetingNov 2009 to Aug 2015Experian Marketing Services
  6. Consultant to Strategy & InsightsJul 2009 to Nov 2009PepsiCo
  7. Senior Account ExecutiveJul 2008 to Apr 2009InsightExpress
  8. Director, Client Services, Nielsen Customized ResearchJun 2005 to Jul 2008The Nielsen Company

Education

  1. BA, PsychologyStony Brook University

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