Circana

Circana, Inc. is a prominent market research and technology company based in Chicago, Illinois. Founded in 2023 through the merger of Information Resources, Inc. and The NPD Group, Circana leverages technology, AI, and data solutions to enhance business operations across more than 26 industries. The company employs around 6,134 people globally and has a strong presence with offices in locations such as New York, Ireland, India, and Australia. Circana specializes in predictive analytics, market tracking, and data-driven advisory services, utilizing its proprietary Liquid Data™ technology platform. Their core services include point-of-sale data tracking, panel data analysis, marketing mix modeling, and consumer behavior insights. The company primarily serves fast-moving consumer packaged goods (CPG) companies, durables manufacturers, and retailers, providing valuable insights into purchasing behavior that are often referenced by major media outlets like Bloomberg and CNN.