Overview
Jason Rosen is Founder & CEO at Prism Data [1][3]. Rosen previously served as Co-Founder & CEO at Petal from February 2016 to May 2024 [6], where Rosen founded the company in 2016 to reimagine credit access through cash flow underwriting, a concept developed using bank transaction data [2]. At Petal, Rosen originated billions in credit to hundreds of thousands of consumers [2]. Rosen also serves as Partner at Story Ventures since January 2022 [4]. Rosen holds a Juris Doctor from Harvard Law School, earned cum laude [11], and a B.A. in Political Science with a minor in Business Administration from the University of Florida [12]. Prior to founding Petal, Rosen worked as an Associate at Sullivan & Cromwell LLP from 2012 to 2015 [10] and at Gunderson Dettmer from 2015 to 2016 [9].
Profile introduction
I founded Petal in 2016 to reimagine credit access. We turned to a newly available source of truth – bank transaction data – to build a more inclusive, data-driven form of underwriting. The result was “cash flow underwriting,” a now-widespread concept that we helped pioneer and operationalize at scale. With Petal, we originated billions in credit to hundreds of thousands of consumers, most of whom were underserved by traditional providers. In the process we developed foundational infrastructure that would evolve into Prism Data - an independent company dedicated to bringing modern cash flow u…
Career history
- Founder & CEOApr 2021 to presentPrism Data
- Partner - Chapter FJan 2022 to presentStory Ventures
- AdvisorMay 2024 to May 2025Empower
- Co-Founder & CEOFeb 2016 to May 2024Petal
- Consumer Advisory BoardSep 2018 to Sep 2019Consumer Financial Protection Bureau
- Senior Counsel2016 to 2016Arbor (Acquired by LiveRamp 11/16)
- Associate2015 to 2016Gunderson Dettmer
- Associate2012 to 2015Sullivan & Cromwell LLP
Education
Juris Doctor (J.D.), cum laude2009 - 2012Harvard Law School
B.A., Political Science, Minor in Business Administration2005 - 2008University of Florida
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