Petal

Acquired

Petal was acquired by Empower Finance in 2024. Petal's aim is to bring financial innovation and opportunity to everyone. We use modern technology to help people build credit, avoid debt, and spend responsibly. When you apply for Petal, we use your banking history to instantly create a Cash Score — a measure of your creditworthiness based on income, spending, and savings history. It could help you qualify for a Petal credit card, even if you've never had credit before.[1][2]

Overview

Petal was a financial services company operating in the New York artificial intelligence sector [1]. Founded in 2016, the company focused on credit building and financial management tools [2]. Petal's primary product was a credit card accompanied by a Cash Score, a creditworthiness metric derived from applicants' banking history, income, spending patterns, and savings records [2]. The company employed 47 people [3]. In 2024, Petal was acquired by Empower Finance [2].

Growth & traction

LinkedIn lists 47 people working at Petal. [5]

Key people

P4 alumni

Alumni 1 went on to found or lead

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