Overview
Catherine Carlson serves as Executive Vice President, Global Partnerships at Brooklyn Sports & Entertainment[1], overseeing sponsorship sales, partnership marketing, and revenue opportunities across the company's portfolio[2]. Carlson has held this position since September 2022[3]. Prior to joining Brooklyn Sports & Entertainment, Carlson worked at the Philadelphia Eagles as Senior Vice President, Revenue & Strategy from March 2019 to September 2022[4]. Carlson's earlier career included multiple roles at the Orlando Magic NBA Team spanning from February 2009 to June 2019, progressing from Director Corporate Partnership Activation to Senior Vice President Corporate Partnerships & Premium Activation[5][6][7][8]. Carlson also worked at Walt Disney World in business development and alliance roles from May 2004 to January 2009[9][10]. Carlson holds a Master of Science in Sports Management from the University of Massachusetts Amherst[11] and a Bachelor of Business in Sports Management from Deakin University[12].
Profile introduction
With over 30 years of experience in the sports industry, I am a strategic sales leader who drives revenue growth for Brooklyn Sports and Entertainment, a premier sports and entertainment company that owns and operates the Brooklyn Nets, New York Liberty, Barclays Center, and other properties. At BSE Global, I oversee all aspects of global partnerships, including sponsorship sales, partnership marketing and driving new revenue opportunities for the growing BSE portfolio and I leverage my extensive network and expertise to create innovative and integrated marketing solutions for our partners.
Career history
- Executive Vice President, Global PartnershipsSep 2022 to presentBrooklyn Sports & Entertainment
- Senior Vice President, Revenue & StrategyMar 2019 to Sep 2022Philadelphia Eagles
- Senior Vice President Corporate Partnerships & Premium ActivationJun 2017 to Mar 2019Orlando Magic NBA Team
- Vice President Corporate Partnership & Premium ActivationMar 2014 to Jun 2017Orlando Magic NBA Team
- Vice President Corporate Partnership ActivationJul 2012 to Mar 2014Orlando Magic NBA Team
- Director Corporate Partnership ActivationFeb 2009 to Jul 2012Orlando Magic NBA Team
- Manager, Alliance DevelopmentSep 2008 to Jan 2009Walt Disney World
- Business Development ManagerMay 2004 to Aug 2008Walt Disney World
Education
Masters of Science, Sports Management1997 - 1998University of Massachusetts Amherst
- Bachelor of Business, Sports Management1990 - 1992Deakin University
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