Magic

Overview

Magic is a New York-based company building an AI-powered CRM called Loyalist that unifies restaurant and hospitality technology stacks to understand and engage guests [1]. The platform functions as an agentic CRM designed for personalized hospitality, helping restaurant operators remember a guest's favorite dish and reward repeat visits [3]. Magic announced a $10 million seed funding round led by Lerer Hippeau, with participation from Major Food Group, VCR Group (Gary Vaynerchuk & David Rodolitz), Bling Capital, and Floodgate [2]. According to the company, it has partnered with hundreds of restaurants across 40+ cities and tracked $10 billion in restaurant spend [4]. The company maintains its headquarters in New York, with open positions including Founding Sales, Founding Marketing Lead, Forward Deployed Strategist, Founding Designer, and Senior Software Engineer roles [5].

Magic's flagship product is "Loyalist, an agentic CRM platform for personalized hospitality", which it says helps restaurant operators remember a guest's favorite dish and reward repeat visits. [3]

Every open role on Magic's careers page is listed with the location New York (Founding Sales, Founding Marketing Lead, Forward Deployed Strategist, Founding Designer, and two Senior Software Engineer roles), and the page describes a "Daily NYC Lunch" perk. [5]

Funding history

Magic announced it had raised "$10 million in seed funding led by Lerer Hippeau, with participation from Major Food Group, VCR Group (Gary Vaynerchuk & David Rodolitz), and Bling Capital, Floodgate". [2]

Growth & traction

Magic states "We've partnered with hundreds of restaurants in 40+ cities and have tracked $10B in restaurant spend." [4]