Adrienne Cademenos

Adrienne Cademenos serves as Chief Marketing Officer at Orita[1], a position held since March 2025[3]. Cademenos brings 15+ years of marketing experience, including 7 years building and leading high-performing marketing teams of up to 25 people with budgets reaching $30M[2]. Prior to the current role, Cademenos held the position of Fractional Marketing Lead at Orita from October 2024 to February 2025[4]. Cademenos's career includes multiple roles at Lyft spanning from July 2019 to February 2024, progressing from Senior Product Marketing Manager through Director of Product Marketing to Director of Brand & Product Marketing[5][6][7][8]. Earlier experience includes work as Director of Product Marketing at BetterUp and as an independent marketing consultant[10][9]. Cademenos holds an MBA in Marketing from UC Berkeley's Haas School of Business and a Bachelor of Business Administration in Finance and Strategy from McGill University[11][12].