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Adrienne Cademenos

Chief Marketing Officer at Orita

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Overview

Adrienne Cademenos serves as Chief Marketing Officer at Orita[1], a position held since March 2025[3]. Cademenos brings 15+ years of marketing experience, including 7 years building and leading high-performing marketing teams of up to 25 people with budgets reaching $30M[2]. Prior to the current role, Cademenos held the position of Fractional Marketing Lead at Orita from October 2024 to February 2025[4]. Cademenos's career includes multiple roles at Lyft spanning from July 2019 to February 2024, progressing from Senior Product Marketing Manager through Director of Product Marketing to Director of Brand & Product Marketing[5][6][7][8]. Earlier experience includes work as Director of Product Marketing at BetterUp and as an independent marketing consultant[10][9]. Cademenos holds an MBA in Marketing from UC Berkeley's Haas School of Business and a Bachelor of Business Administration in Finance and Strategy from McGill University[11][12].

Profile introduction
Source excerptLinkedIn [2]

Marketing Leader with 15+ years experience, 7 years building and leading high-performing marketing teams up to 25 people, with budgets up to $30M. Focus on consumer tech Product Marketing with complementary experience in Brand, Insights, Growth and B2B Saas.

Career history

  1. Chief Marketing OfficerMar 2025 to presentOrita
  2. Fractional Marketing LeadOct 2024 to Feb 2025Orita
  3. Director of Brand & Product MarketingFeb 2024 to Jul 2024Lyft
  4. Director of Product MarketingAug 2022 to Feb 2024Lyft
  5. Group Product Marketing ManagerFeb 2021 to Aug 2022Lyft
  6. Senior Product Marketing ManagerJul 2019 to Feb 2021Lyft
  7. Marketing ConsultantAug 2015 to Jul 2019Independent
  8. Director of Product MarketingMar 2016 to Jan 2017BetterUp

Education

  1. MBA, Marketing2010 - 2012University of California, BerkeleyHaas School of Business
  2. Bachelor of Business Administration - BBA, Finance, Strategy2005McGill University

Media & appearances

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