BetterUp

BetterUp is a digital coaching and workforce development company based in Austin, Texas. Founded in 2013, it specializes in personalized virtual professional coaching and behavioral science-based development. BetterUp operates a subscription-based Software-as-a-Service (SaaS) platform that combines virtual coaching with artificial intelligence to enhance professional growth and mental resilience. The company offers a range of services, including one-on-one and group coaching, targeting various workforce levels such as executive, management, and employee development. Its Human Transformation Platform features AI-powered interventions and analytics tools to track progress and improve leadership skills. BetterUp serves a diverse clientele, including over 600 enterprise organizations across more than 90 countries, with notable clients like NASA, Google, and Hilton. Recognized as a leader in the coaching industry, BetterUp has received multiple awards for its innovative workplace culture and services.