Overview
Aaron Bours serves as Chief Marketing Officer at Hyro [1][3]. Bours previously held the position of VP of Marketing at Hyro from November 2020 to October 2023 [4], and before that served as Head of Marketing beginning in April 2019 [5]. Bours holds a Bachelor of Business Administration in Business, Management, Marketing, and Related Support Services from Reichman University [11]. Prior to joining Hyro, Bours worked as a Product Development Lead for Google Duplex from September 2017 to April 2019 [10]. Beyond their primary role, Bours serves as a member of the G-CMO Forum [6], a business mentor at Techstars [7], a board member of Nevo Network [8], and a contributing writer for Hacker Noon [9].
Profile introduction
I liked to color outside the lines as a kid. Still do. ✍️ B2B SaaS marketing is stereotypically boring. I’m a huge proponent of coloring outside those lines with the stylings of B2C. Let's call it people-to-people (P2P) marketing, if it needs a label. At the end of the day, C-Levels, VPs and Directors of Fortune 500 companies probably watch Star Wars, order pizza and have read Dr. Seuss growing up. Brand building starts with understanding people, and how similar a lot of us actually are. That's what I'm doing now, at Hyro—building a brand for a company that provides conversational AI experie…
Career history
- Chief Marketing OfficerOct 2023 to presentHyro
- VP of MarketingNov 2020 to Oct 2023Hyro
- Head of MarketingApr 2019 to Nov 2020Hyro
- MemberMar 2023 to presentG-CMO Forum
- Business MentorApr 2023 to presentTechstars
- Board MemberOct 2021 to presentNevo Network
- Contributing WriterMar 2020 to presentHacker Noon
- Product Development Lead - DuplexSep 2017 to Apr 2019Google
Education
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support ServicesReichman University
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