Forum is a company based in New York City, NY, USA[2] that describes itself as the first exchange to trade on attention[1]. The company participated in Y Combinator's Winter 2026 batch[3] and operates with a team size of two[4]. According to its description, Forum creates indices from search, social, and streaming data to measure cultural attention, allowing users to take long or short positions on changes in relevance[5]. The company frames attention as a previously non-tradable asset class that it seeks to introduce as a financial instrument for managing cultural and demand risk[5].
About
- Forum is building the first exchange to trade on cultural attention. We create indices from search, social, and streaming data to measure what the world cares about, enabling users to go long or short on changes in relevance. Attention is the primary driver of business success in the digital age, but it has never been directly tradable. Forum introduces attention as a new asset class for managing cultural and demand risk.[5]
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