Scibids

Overview

Scibids was an artificial intelligence company that developed technology for programmatic advertising[1]. The company built AI systems that generated custom bidding algorithms to automate and optimize ad buying against advertiser key performance indicators without relying on third-party cookies[1]. In July 2023, New York-based DoubleVerify agreed to acquire Scibids for $125 million in cash and stock[1]. Following the acquisition, Scibids ceased operating as an independent company, with its website redirecting to DoubleVerify's domain[2]. The technology is now sold as part of DoubleVerify's product suite under the name DV Scibids AI[2]. The product automates and optimizes programmatic campaigns using AI to help brands achieve custom KPIs, incorporating first- and third-party data to dynamically adapt bidding strategies across leading media buying platforms[3].