Scibids

Scibids is an artificial intelligence company that develops bidding algorithms for programmatic advertising[1]. The company's technology generates custom algorithms designed to automate and optimize ad buying decisions based on advertiser key performance indicators, operating without reliance on third-party cookies[1]. In July 2023, DoubleVerify, a New York-headquartered company, announced an agreement to acquire Scibids for $125 million in a combination of cash and stock[1].

Deals & lineage

Acquired by

• DoubleVerify

  Media effectiveness platform using AI to measure and optimize digital ad quality, viewability, brand safety and fraud protection

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