DoubleVerify

Overview

DoubleVerify is a media effectiveness platform headquartered in New York [1][7] that uses artificial intelligence to measure and optimize digital advertising quality, viewability, brand safety and fraud protection [2][3]. The company's product suite includes the DV Media AdVantage Platform, the DV Neura AI cognitive engine, and specialized tools for publishers, marketplaces and streaming television [4]. DoubleVerify measures over 8.3 trillion media transactions annually [5] and serves major advertisers including Procter & Gamble, General Motors and Macy's, alongside agency groups such as WPP Media and Publicis Groupe [6]. The company operates across 31 locations in 25 countries [8] and has expanded its verification capabilities through acquisitions including Rockerbox in 2025, Scibids in 2023, and Zentrick and Ad-Juster in 2019 [9]. DoubleVerify has established partnerships with platforms including TikTok, Netflix, YouTube and Facebook [10] and focuses on social media, connected TV and commerce media channels [11].

DoubleVerify's privacy notice repeatedly gives its Privacy Officer / Data Protection Officer contact address as '462 Broadway, New York, NY 10013'. [2]

DoubleVerify's products include the DV Media AdVantage Platform (DV MAP), the DV Neura AI cognitive engine, DV Publisher Suite, DV Marketplace Suite, DV Authentic AdVantage, DV Authentic Streaming TV and DV Pinnacle. [4]

DoubleVerify's locations page marks New York as its HQ among 21 offices worldwide, including Chicago, Los Angeles, San Diego, Mexico City, London, Paris, Berlin, Tel Aviv, Singapore, Sydney, Tokyo and Sao Paulo. [7]

DoubleVerify acquired Rockerbox in 2025, adding outcome measurement and attribution and establishing the DV Media AdVantage Platform, after acquiring Scibids in 2023 and Zentrick and Ad-Juster in 2019. [9]

Growth & traction

DoubleVerify states it measures over 8.3 trillion media transactions per year. [5]

DoubleVerify says it has fueled digital media quality and performance for over 15 years and has offices or commercial operations in 31 locations across 25 countries. [8]

Customers

DoubleVerify names Procter & Gamble, General Motors, Macy's, FanDuel, US Cellular, Haleon, Vodafone, Norton LifeLock, Newsweek, TikTok, WeightWatchers and PGA Tour Digital as customers, along with agency groups WPP Media, IPG Mediabrands, Havas Media and Publicis Groupe. [6]

Partnerships

DoubleVerify expanded its partnership with TikTok in 2022 for post-campaign brand suitability measurement and announced media quality authentication in Netflix that year, having extended verification to YouTube and Facebook and partnered with Snap in 2017. [10]