OfferFit

Overview

OfferFit is an AI decisioning company that uses reinforcement learning agents to optimize personalized cross-channel customer journeys[1]. Rather than relying on manual A/B testing, OfferFit's agents autonomously experiment on and make individual-level marketing decisions for each customer[1][3]. On March 27, 2025, Braze, a New York-headquartered company, announced a definitive agreement to acquire OfferFit for $325 million in a combination of cash and Braze Class A common stock[1][2]. Prior to the acquisition, OfferFit served customers including Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels, and Yelp[4].

OfferFit built AI decisioning agents that make 1:1 decisions on the optimal way to market to each individual customer, replacing manual A/B testing with reinforcement learning agents. [3]

OfferFit by Braze lists its address as 399 Boylston St, Boston, Massachusetts, 02116. [5]

Customers

OfferFit's customers included Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels and Yelp. [4]