Braze is a marketing technology and mobile software company focused on customer engagement and personalization[1]. Founded in 2011[2], the company is headquartered in New York[4][5] and operates globally[4]. Braze is publicly listed on Nasdaq under the ticker BRZE[6] and is classified by the SEC under SIC 7372, Services-Prepackaged Software[7]. The company was formerly filed with the SEC as Appboy, Inc.[8] As of its most recent annual report, Braze reported revenue of $738.2 million for the year ending 2026-01-31 and total assets of $1.11 billion[9]. The company employs approximately 2,000 people[2] and exists to power customer-centric interactions between consumers and brands in real-time[3].
NYC headquarters
financials
- Reported revenue of $738.2 million for the year ending 2026-01-31 and total assets of $1.11 billion in its most recent annual report to the SEC.[9]
Deals & lineage
Acquired
OfferFit
AI decisioning company using reinforcement learning agents for marketing personalization, acquired by New York-based Braze for $325M in 2025
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