Commerce Signals, A TransUnion CompanyAcquired
Commerce Signals was founded in 2014 by Tom Noyes to bring unique payment data sets to market in a privacy-centric manner[3]. The company offered audience, insights, measurement and enrichment products for retail, restaurant and entertainment marketers[2]. Founder Tom Noyes partnered with Russ Schrader, the former Chief Privacy Officer of Visa, to design the "Federated Data" model, which enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy[5]. The company held three granted patents with others pending[5]. Commerce Signals published a retail case study showing a 26% sales lift and a quick-service restaurant campaign across 135 franchised locations that drove a 42% online sales lift with partner Simpli.fi[6]. Verisk Analytics acquired Commerce Signals in 2019, making it part of the Verisk Financial division[4]. In April 2022, TransUnion acquired Commerce Signals[4].
Traction
- Commerce Signals published a retail case study headlined "26% Sales Lift" and a quick-service restaurant campaign across 135 franchised locations that drove a 42% online sales lift with partner Simpli.fi.[6]
Product
- Founder Tom Noyes partnered with Russ Schrader, the former Chief Privacy Officer of Visa, to design the "Federated Data" model, which enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy; the company had three patents granted and others pending.[5]
Founded
- Commerce Signals was founded in 2014 by Tom Noyes to bring better, unique payment data sets to market at speed and in a privacy-centric manner.[3]
Status
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