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Commerce Signals, A TransUnion Company

Acquired

Commerce Signals connects advertisers and publishers directly with near-real-time insights from financial institutions. Advertisers use these insights to optimize media tactics and measure the incremental cross-channel sales driven by their advertising.[1][2][8]

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2014 Founded1 Person on the graph

Overview

Commerce Signals was founded in 2014 by Tom Noyes to bring unique payment data sets to market in a privacy-centric manner[3]. The company offered audience, insights, measurement and enrichment products for retail, restaurant and entertainment marketers[2]. Founder Tom Noyes partnered with Russ Schrader, the former Chief Privacy Officer of Visa, to design the "Federated Data" model, which enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy[5]. The company held three granted patents with others pending[5]. Commerce Signals published a retail case study showing a 26% sales lift and a quick-service restaurant campaign across 135 franchised locations that drove a 42% online sales lift with partner Simpli.fi[6]. Verisk Analytics acquired Commerce Signals in 2019, making it part of the Verisk Financial division[4]. In April 2022, TransUnion acquired Commerce Signals[4].

Commerce Signals was founded in 2014 by Tom Noyes to bring better, unique payment data sets to market at speed and in a privacy-centric manner. [3]

Founder Tom Noyes partnered with Russ Schrader, the former Chief Privacy Officer of Visa, to design the "Federated Data" model, which enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy; the company had three patents granted and others pending. [5]

Business address: 1 North Lexington Avenue, White Plains, New York, 10601. [13]

Growth & traction

Commerce Signals published a retail case study headlined "26% Sales Lift" and a quick-service restaurant campaign across 135 franchised locations that drove a 42% online sales lift with partner Simpli.fi. [6]

LinkedIn lists 20 people working at Commerce Signals, A TransUnion Company. [10]

Key people

Alumni

Status

  • Verisk Analytics acquired Commerce Signals in 2019 and it became part of the Verisk Financial division; in April 2022 TransUnion acquired Commerce Signals.[4]
  • Commerce Signals, A TransUnion Company has been acquired: TransUnion acquired Commerce Signals in April 2022[7]
  • Commerce Signals, A TransUnion Company has been acquired: Commerce Signals was acquired by TransUnion in April 2022[12]

Focus

  • Commerce Signals, A TransUnion Company describes itself as "Consumer spend insights, audiences and measurement from the best payment data sources available.".[11]

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