Overview
cClearly was a New York-based artificial intelligence company in the healthcare-AI category [1]. Founded in 2014, the company built privacy-first custom predictive datasets that enabled marketers to plan, target, and optimize campaigns across channels and platforms without cookies or unique IDs [2]. cClearly's approach involved enriching a marketer's own campaign or sales performance data with thousands of non-PII datapoints including location-based audience data, weather data, store locations, TV viewership, and site metrics [2]. The company was co-founded by CEO Oren Netzer, previously co-founder and CEO of DoubleVerify, and VP of Engineering Liran Sigalat, previously Research and Development Director for Ad-Serving and Analytics at Sizmek [3]. cClearly's product offerings included Location-based Audience Optimization, Site URL-based Optimization, and Weather-based Optimization, which produced custom predictive datasets designed as a portable single source of truth across paid search, programmatic, paid social, out-of-home, TV, and radio buys [4].
cClearly's products were Location-based Audience Optimization, Site URL-based Optimization and Weather-based Optimization, producing custom predictive datasets described as a single source of truth portable across paid search, programmatic, paid social, OOH, TV and radio buys. [4]
Business address: 1460 Broadway, New York, New York, 10036. [9]
Growth & traction
Key people
Focus
- cClearly describes itself as "Privacy-Compliant, Cross-Platform, Predictive Datasets, For Campaign Planning, Targeting, Targeting and Optimization.".[8]
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