cClearly

cClearly was a New York-based artificial intelligence company in the healthcare-AI category [1]. Founded in 2014, the company built privacy-first custom predictive datasets that enabled marketers to plan, target, and optimize campaigns across channels and platforms without cookies or unique IDs [2]. cClearly's approach involved enriching a marketer's own campaign or sales performance data with thousands of non-PII datapoints including location-based audience data, weather data, store locations, TV viewership, and site metrics [2]. The company was co-founded by CEO Oren Netzer, previously co-founder and CEO of DoubleVerify, and VP of Engineering Liran Sigalat, previously Research and Development Director for Ad-Serving and Analytics at Sizmek [3]. cClearly's product offerings included Location-based Audience Optimization, Site URL-based Optimization, and Weather-based Optimization, which produced custom predictive datasets designed as a portable single source of truth across paid search, programmatic, paid social, out-of-home, TV, and radio buys [4].

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