BranchLab

Overview

BranchLab is an AI platform that helps pharmaceutical companies identify, activate, and optimize patient and provider audiences for therapy commercialization[2]. As of June 2026, the company had six open roles available, including positions for a Brand & Marketing Designer, Senior Product Manager for Measurement, Planning & Optimization, and Product Designer[1].

BranchLab's platform covers patient, HCP and caregiver audience exploration without PHI exposure, AI-driven audience creation and optimization, omnichannel activation across media types, and real-world outcomes measurement. It sells to pharmaceutical manufacturers, advertising agencies, and publishers and platforms. [7]

BranchLab builds Pathwai, a unified AI platform for healthcare commercialization that predicts health outcomes from demographic data rather than Protected Health Information, enabling privacy-compliant audience targeting and activation for pharmaceutical marketing. [8]

Growth & traction

BranchLab claims 30x faster campaign execution, 3x higher performance than claims-based targeting, 20x lower CPM than competitive predictive targeting, and a 90% reduction in cost per target audience reached. [5]

Customers

BranchLab works with leading healthcare agencies including advertising partner Dentsu Health, whose SVP Brad Fox is quoted on the company's site. [6]