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Yaniv Shimoni

Yaniv Shimoni is a co-founder of Take2[1]. Take2 is associated with Techstars[1].

Founded

Insights & ideas

Yaniv Shimoni argues that traditional hiring signals fail for high volume, entry-level sales roles because skills data drawn from resumes is not useful for evaluating fit, a premise rooted in his co-founder's research on skill-based hiring [1]. He points to structural problems in this labor segment: over 1.4 million open sales roles monthly in the US, heavy reliance on gut-feeling interviews, applicant pools exceeding a thousand per role, and misaligned job expectations that drive attrition, with one in three salespeople quitting annually at roughly $100k per departure and four months to backfill [1].

His proposed solution is to use generative AI to recreate hyper-realistic, company-specific sales scenarios, such as cold calls and objection handling, so applicants can be evaluated on the actual job rather than proxies, measuring traits like customer centricity, empathy, tonality, and delivery [1]. He frames this as reaching an inflection point where large language models make such simulation practical, citing outcomes of threefold faster hiring, 50% higher quota attainment, and doubled retention as evidence the approach works [1].

Education

Media & appearances

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