Overview
Winnie Chen-Head serves as Chief Executive Officer, Malaysia at WPP Media [1][3]. Chen-Head brings 24+ years of leadership and marketing experience across e-commerce, aviation, telecommunications, technology start-ups, and advertising and media agencies [2]. Prior to the current role, Chen-Head held the position of Chief Executive Officer at Omnicom Media Group Asia Pacific in 2025 [4], and served as Managing Director, Media at dentsu Malaysia from 2024 to 2025 [5]. Earlier positions include Partner roles at dentsu Malaysia as Head of Product & Growth and Head of iProspect Malaysia from 2021 to 2024 [6][7], Head of Product, Strategy & Innovation at Mindshare Malaysia from 2019 to 2021 [8], and General Manager of Marketing & Business Development at Fave from 2017 to 2018 [9]. Chen-Head holds qualifications in Marketing from CIM | The Chartered Institute of Marketing [11] and Accounting from London Chamber of Commerce and Industry [12].
Profile introduction
With 24+ years of leadership and marketing experience, Winnie is a results-driven business leader with a proven track record across e-commerce, aviation, telecommunications, technology start-ups, and leading Advertising & Media agencies. She has led large, multi-disciplinary teams, driving transformative growth, marked by consistent achievement of revenue targets, new business wins, and award-winning campaigns. A strategic thinker and passionate change agent, Winnie excels in integrated marketing communications, product development, and business innovation & growth strategy. She is recognised…
Career history
- Chief Executive Officer, MalaysiaMay 2026 to presentWPP Media
- Chief Executive Officer2025 to 2025Omnicom Media Group Asia Pacific
- Managing Director, Media2024 to 2025dentsu Malaysia
- Partner - Head of Product & Growth2021 to 2024dentsu Malaysia
- Partner - Head of iProspect Malaysia2021 to 2024dentsu Malaysia
- Head of Product, Strategy & Innovation2019 to 2021Mindshare Malaysia
- General Manager - Marketing & Business Development2017 to 2018Fave
- Business Director2015 to 2016MediaCom
Education
Marketing1998CIM, The Chartered Institute of Marketing
- Accounting at London Chamber of Commerce and Industry1996
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