Overview
Will Ferguson serves as Chief Growth Officer at Razorfish [1], developing connected growth strategies that bridge Media, Content, and Customer Experience [2]. Ferguson previously held the position of Chief Growth Officer for Americas at dentsu's Tag division [4] and served as SVP, Head of Growth at iProspect [6]. Ferguson's career in the advertising and marketing sector spans roles including SVP, Managing Director at Merkury [7], Director of Client Services at iProspect [8], and Senior Manager of Client Services at Sprinklr [10]. Ferguson also served as First Lieutenant in the US Army [9] and founded and sponsored dentsu's Military Business Resource Group [5]. Ferguson holds a Master of Business Administration in Digital Marketing from the University of Connecticut School of Business [11] and a Bachelor of Science in Marketing from Fordham Gabelli School of Business [12].
Profile introduction
I develop connected growth strategies that bridge Media, Content, and Customer Experience. I believe that our complex industry has some simple principles: • Successful brands deliver connected experiences to the market. • Successful agencies orient themselves around client growth. • Successful leaders nurture authentic connections with teams. • The best experience wins. My professional passion is to recruit, hire, and promote as many Veterans into the advertising industry as possible. My out-of-office passions include live sports and music, the Oxford comma, and NYC’s 17,000+ water tower…
Career history
- Chief Growth OfficerOct 2025 to presentRazorfish
- Chief Growth Officer, Americas • TagJul 2024 to Sep 2025dentsu
- Founder & Executive Sponsor • Military BRGOct 2019 to Sep 2025dentsu
- SVP, Head of Growth • iProspectAug 2023 to Jul 2024dentsu
- SVP, Managing Director • MerkuryFeb 2019 to Jul 2023dentsu
- Director, Client Services • iProspectJan 2016 to Feb 2019dentsu
- First LieutenantJul 2011 to Jun 2019US Army
- Senior Manager, Client ServicesApr 2015 to Jan 2016Sprinklr
Education
- Master of Business Administration, Digital Marketing2022University of Connecticut School of Business
- FGBachelor of Science, Marketing2011Fordham Gabelli School of Business
- High School Diploma2007Liberal Arts at Fordham Preparatory School
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