Overview
Wendy White is a Limited Partner at GTMFund [1][4]. White serves as Chief Marketing and Partner Officer at Daxko [3]. White holds an MBA from the University of California, Davis Graduate School of Management and a BA from the University of California, Berkeley [11][12]. White's career in marketing leadership includes roles as Chief Marketing Officer at TigerConnect [5], Vice President and Chief Marketing Officer for Egencia at Expedia Group [6], Chief Marketing Officer at iovation Inc. [7], Head of Global Business Campaigns at CenturyLink [8], Vice President of Marketing at CenturyLink [9], and Senior Director of Global Campaign Operations at Microsoft Corporation [10]. White has led global marketing, partner and channel business, and P&L operations across multiple marketing disciplines including brand, demand generation, product marketing, and customer marketing [2].
Profile introduction
I'm a B2B SaaS chief marketing officer and P&L owner who believes marketing should be accountable for business outcomes, not just marketing metrics. I've led global marketing, the partner and channel business, and a Digital Services P&L. Owning a business changes how you think. Every decision is viewed through the lens of growth, customer outcomes, pricing, margins, investment priorities, and long-term enterprise value. I've led virtually every marketing discipline, including brand, demand generation, product marketing, customer marketing, partner marketing, communications, marketing operatio…
Career history
- Chief Marketing and Partner OfficerAug 2022 to presentDaxko
- Limited PartnerJan 2021 to presentGTMFund
- Chief Marketing OfficerJan 2021 to Aug 2022TigerConnect
- Vice President and Chief Marketing Officer for EgenciaJan 2018 to Feb 2021Expedia Group
- CMO2016 to 2017iovation Inc.
- Head of Global Business Campaigns2014 to 2016CenturyLink
- Vice President of Marketing2011 to 2013CenturyLink
- Senior Director of Global Campaign Operations2008 to 2011Microsoft Corporation
Education
- MBAUniversity of CaliforniaDavis - Graduate School of Management
- Russian Language Certificate, RussianDefense Language Institute Foreign Language Center
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