Overview
Wendy Martinez Farmer serves as Vice President 988 Strategy, Quality Improvement & Clinical Standards at Vibrant Emotional Health [1]. Martinez Farmer is a Licensed Professional Counselor with 28 years of experience in behavioral health crisis response across public, private, and non-profit sectors [2]. Martinez Farmer holds a Master of Science in Clinical Psychology from Marquette University, a Master of Business Administration from Parker College of Business at Georgia Southern University, and a Bachelor of Arts in Psychology with a minor in Biology and Classics from Marquette University [11][12][13]. Prior to the current role [3], Martinez Farmer served as Regional Vice President and Chief Executive Officer of the Georgia Collaborative ASO at Elevance Health from 2021 to 2024 [4], and held positions including President and Chief Executive Officer of Behavioral Health Link from 2015 to 2020 [6].
Profile introduction
* Licensed Professional Counselor and seasoned executive with 28 years of experience transforming behavioral health crisis response across public, private, and non-profit sectors at local, state, and national levels. Proven leader in complex, high-urgency environments with deep expertise in suicide prevention, public-private partnerships, and scalable crisis infrastructure. * Extensive leadership experience includes serving as CEO, Regional Vice President, and Vice President, with oversight of multimillion-dollar programs and teams of 150+ staff. Architect of major crisis system advancements,…
Career history
- Vice President 988 Strategy, Quality Improvement & Clinical Standards2024 to presentVibrant Emotional Health
- RVP National Crisis Center of Excellence/ CEO Georgia Collaborative ASO2021 to 2024Elevance Health
- AVP Crisis Product/Corporate Strategy2020 to 2021Beacon Health Options
- President & Chief Executive Officer2015 to 2020Behavioral Health Link
- Chief Clinical Officer2013 to 2015Behavioral Health Link
- Director of Community Services for Georgia2011 to 2013Behavioral Health Link
- Director of Outpatient Services/Patient Advocate SummitRidge2010 to 2011UHS
- Director of Assessment and Outpatient Services/Patient Advocate SummitRidge2008 to 2011UHS
Education
MS, Clinical PsychologyMarquette University
- Master of Business Administration - MBAParker College of Business-Georgia Southern University
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