Overview
Veronica Mercado serves as Partner and Chief Operating Officer at SignalFire[1], a position Mercado has held since November 2025[2]. Mercado previously held the role of Partner at SignalFire from July to November 2025[3], and before that served as Principal and Chief of Staff to the Founder/CEO from July 2023 to June 2025[4]. Mercado's earlier career included work as an Associate Consultant at Bain & Company from August 2017 to August 2019[8], and a brief tenure in Enterprise Growth at Descript in summer 2022[7]. Mercado has served as Senior Advisor to the Bravo Family Foundation since August 2019[5]. Mercado holds an MBA from Stanford University Graduate School of Business, completed between September 2021 and June 2023[9], and earned a B.S. in Systems and Information Engineering with a focus on Applied Mathematics from the University of Virginia[10].
Career history
- Partner, Chief Operating OfficerNov 2025 to presentSignalFire
- PartnerJul 2025 to Nov 2025SignalFire
- Principal, Chief of Staff to the Founder/CEOJul 2023 to Jun 2025SignalFire
- Senior AdvisorAug 2019 to presentBravo Family Foundation
- Special ProjectsAug 2019 to Jul 2023Thoma Bravo
- Enterprise GrowthJun 2022 to Aug 2022Descript
- Associate ConsultantAug 2017 to Aug 2019Bain & Company
Education
Master of Business Administration - MBASep 2021 - Jun 2023Stanford University Graduate School of Business
B.S., Systems and Information Engineering, Applied MathematicsUniversity of Virginia
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