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Tusar Barik

Senior Vice President Marketing at The New York Times

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Overview

Tusar Barik holds the position of Senior Vice President Marketing at The New York Times as of January 2025[1][3]. Barik brings experience in strategy, consulting, branding, digital marketing, social media, and advertising technology[2]. Prior to joining The New York Times, Barik served as Senior Director of Marketing at LinkedIn from September 2023 to January 2025, following earlier roles at LinkedIn as Director of Agency and Partner Marketing and Marketing Lead for Agency and Channel Partnership[4][5][6]. Barik's career also includes positions at Tremor Video as Director of Product Marketing and Sales Strategy, and as Managing Director and co-founder of Maiden Media Group[9][10]. Barik has served as an advisor to Reveal Mobile and as co-chair of the IAB B2B Committee[7][8]. Barik holds a Bachelor's Degree in Finance, Marketing, Media and Technology from NYU Stern School of Business[11].

Profile introduction
Source excerptLinkedIn [2]

I am deeply experienced in Strategy, Consulting, Branding, Digital Marketing, Social Media, and Advertising. I work passionately in advertising and marketing technology to help find new and innovative ways to better connect brands with customers.

Career history

  1. Senior Vice President MarketingJan 2025 to presentThe New York Times
  2. Senior Director of MarketingSep 2023 to Jan 2025LinkedIn
  3. Director, Agency and Partner MarketingJul 2021 to Sep 2023LinkedIn
  4. Marketing Lead, Agency and Channel PartnershipSep 2017 to Jul 2021LinkedIn
  5. AdvisorApr 2019 to 2024Reveal Mobile
  6. IAB B2B Committee Co-chairJan 2018 to Jan 2019IAB
  7. Director, Product Marketing & Sales StrategyOct 2013 to Aug 2017Tremor Video
  8. Managing Director/Co-founderMar 2009 to Oct 2013Maiden Media Group

Education

  1. Bachelor's Degree, Finance, Marketing, Media & TechnologyNYU Stern School of Business
  2. High School at West Windsor-Plainsboro High School South

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