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Tom Harper

Executive Vice President, Client Services at Publicis CRMOne

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Overview

Tom Harper serves as Executive Vice President, Client Services at Publicis CRMOne [1][3]. Harper brings over 20 years of experience in data-driven marketing, customer lifecycle management, and CRM strategy for Fortune 500 brands, with demonstrated expertise in customer engagement, retention, and lifetime value optimization through personalized omni-channel strategies [2]. Harper's career includes progressive roles in account services and marketing management, including positions at Rauxa as Director, VP, and SVP of Account Services between 2010 and 2022 [6][7][5][4], prior work at Digitas and Hill Holliday [8][9][10], and a tenure as SVP at Publicis Groupe before the current appointment [4]. Harper holds a Master of Arts in Integrated Marketing Communications from the University of Colorado Boulder [11] and a Bachelor of Science in Advertising and Public Relations from Ithaca College [12].

Profile introduction
Source excerptLinkedIn [2]

Data-driven, AI skilled, marketing executive with 20+ years of experience leading customer lifecycle marketing, CRM strategy, and retention programs for Fortune 500 brands. Proven success driving customer engagement, retention, cross-sell, and customer lifetime value (CLV) through data-driven, personalized, omni-channel marketing strategies. Expert in informing and scaling customer lifecycle journeys across onboarding, engagement, renewal, and loyalty, leveraging segmentation, personalization, and marketing automation. Strong leader with experience building high-performing teams and partneri…

Career history

  1. Executive Vice President, Client ServicesApr 2025 to presentPublicis CRMOne
  2. SVP, Account ServicesDec 2021 to Apr 2025Publicis Groupe
  3. SVP, Account ServicesAug 2021 to Apr 2022Rauxa
  4. VP, Account ServicesAug 2018 to Aug 2021Rauxa
  5. Director, Account ServicesOct 2010 to Aug 2016Rauxa
  6. Marketing ManagerDec 2008 to Oct 2010Digitas - Comcast Cable
  7. Marketing ManagerApr 2008 to Dec 2008Digitas - American Express Travel
  8. Senior Account ExecutiveAug 2006 to Apr 2008Hill Holliday - Verizon Wireless B2B

Education

  1. MA, Integrated Marketing Communications2002 - 2003University of Colorado Boulder
  2. ICBachelor of Science, Advertising & Public Relations1995 - 1999Ithaca College

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