Theadora B.

Co-Founder & Head of CPG at Subconscious AI

Overview

Theadora B. is a Co-Founder and Head of CPG at Subconscious AI as of August 2026[1][2]. B. holds a Bachelor's degree in Psychology and Neuroscience from New York University[8]. Prior to the current role, B. worked as a Cognitive Neuroscience & Data Science Researcher at New York University from January 2019 to June 2022[5]. B. also served as a Consultant at Elixirr from June 2022 to June 2025[4]. Additionally, B. is a Co-Founder at Wild Caught Cookies, a position held since November 2024[3]. Earlier experience includes a trading position at PEAK6 in 2021[6] and an internship at The Mount Sinai Hospital in 2020[7].

Career history

  1. Co-Founder & Head of CPGAug 2026 to presentSubconscious AI
  2. Co-FounderNov 2024 to presentWild Caught Cookies
  3. ConsultantJun 2022 to Jun 2025Elixirr
  4. Cognitive Neuroscience & Data Science ResearcherJan 2019 to Jun 2022New York University
  5. Trading2021 to 2021PEAK6
  6. Intern2020 to 2020The Mount Sinai Hospital

Education

  1. Bachelor's degree, Psychology & NeuroscienceNew York University
  2. Montclair Kimberley Academy

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