Overview
Tawnya Crawford serves as Vice President and General Manager, Custom at Getty Images [1], a position Crawford has held since April 2020 [3]. In this role, Crawford oversees the global production business and leads teams focused on creative services, production expertise, and client relationships [2]. Crawford's tenure at Getty Images spans from 2007, beginning as an Account Executive [8] and progressing through positions including Senior Account Manager in Enterprise Sales [7], Director of Strategic Partnerships [6], Senior Director of New Ventures [5], and General Manager of Custom Content and Full-Service Solutions [4]. Crawford also served as a Board Member of the Digital Media Licensing Association from March 2018 to October 2020 [9]. Crawford holds a Bachelor of Arts degree from the University of Virginia, where Crawford was an Echols Scholar [11], and completed product management training at General Assembly in 2015 [12].
Profile introduction
I'm an accomplished general manager, partnerships, and production executive, with a proven track record launching innovative products, building high-performing teams, developing new revenue streams and driving results. As Global VP and GM, Custom at Getty Images, I have end to end oversight of the global production business, leading a team of creative and production experts, operators and client service obsessed relationship managers. We're on the cutting edge of production services - from responsible AI to custom data sets to mind-boggling approaches that help our customers slash budgets wi…
Career history
- Vice President and General Manager, CustomApr 2020 to presentGetty Images
- General Manager, Custom Content and Full-Service SolutionsMar 2019 to Apr 2020Getty Images
- Senior Director, New VenturesSep 2017 to Feb 2019Getty Images
- Director of Strategic PartnershipsApr 2013 to Aug 2017Getty Images
- Senior Account Manager, Enterprise SalesOct 2007 to Apr 2013Getty Images
- Account ExecutiveJul 2007 to Oct 2007Getty Images
- Board MemberMar 2018 to Oct 2020Digital Media Licensing Association
- Account ExecutiveMar 2004 to Jul 2007WireImage
Education
Echols Scholar, Bachelor of Arts1998 - 2002University of Virginia
Product Management2015General Assembly
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