Overview
Tad Martin is co-founder and CEO at Collective[i][1]. Martin maintains a presence on X at @tadmartin[2].
Career history
- Co-founder/CEOJun 2015 to PresentCollective[i]
- Board MemberNov 2021 to May 2026reCommerce Brands
- Member Board of TrusteesNov 2015 to Jan 2021American Folk Art Museum
- Executive Board - TreasurerJul 2012 to Jun 2016Avenues: The World School Parent Association
- CEOAug 2007 to May 2015Cross Commerce Media
- Board MemberJul 2011 to Jan 2012Send the Trend
- SVP Merchandising and OperationsDec 2000 to Jan 2007Overstock.com
- Senior Product ManagerMay 1999 to Dec 2000Gear.com
Education
BA, English1990 - 1993University of Utah
- Aerospace, Aeronautical and Astronautical/Space Engineering at Space CampMar 2023 - Mar 2023
Insights & ideas
Tad Martin argues that most organizations sit on valuable data they lack the technology to actually use, a problem he saw firsthand as COO of Overstock.com, where he led a lengthy, expensive big data overhaul to modernize the company's systems [1][3]. That experience shaped his central thesis: sales professionals, in particular, have been underserved by big data solutions, and he founded Collective[i] to close that gap [3].
His recurring theme is that predictive analytics, built on a network of sales professionals, can help sellers work smarter rather than harder by recommending which buyers to target and when [3]. He also emphasizes the value of network effects in data, contending that pooling and analyzing information across many users produces better recommendations than any single organization could generate alone, and that sales professionals who ignore data-driven guidance tend to make avoidable mistakes [3].
Media & appearances
- Dishing With Digest - Soap Opera Digest News and Exclusive InterviewsApple PodcastsGH’s Michael E. Knight On Tad, Martin And MoreThree-time Emmy winner Michael E. Knight reflects upon his years as ALL MY CHILDREN’s Tad, his new role as GH’s Martin and why he’s not on social media with Digest’s Stephanie Sloane and Mara Levinsky. Plus, we look at stars who started their career in soaps. Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- SoundCloudStream episode Using Data to Work Smarter, Not Harder ...When Tad Martin first joined Overstock.com in 2000, he entered a company with a lot of valuable data waiting to be used, but lacking the technology to use it. As COO, Tad led a lengthy and pricey big
- iHeartiHeartRadioUsing Data to Work Smarter, Not Harder: Lessons from ... - iHeartWhen Tad Martin first joined Overstock.com in 2000, he entered a company with a lot of valuable data waiting to be used, but lacking the technology to use it. As COO, Tad led a lengthy and pricey big data overhaul to get the company up to speed. After he left Overstock, Tad wanted to empower other organizations to harness the power of big data in an easier way. He started Collective[i] for a profession that he thought was underserved in big data solutions: sales professionals. Using predictive analytics based on their network of sales professionals, Collective[i] makes recommendations to its users on things like which buyers to target and when. In this episode, we explore: -How sales professionals can make more money while doing less work using predictive analytics. -What it means to create network effects with data. -The strides big data technology has taken over the past two decades. -And the things sales professionals get wrong when they don't rely on the data. Deciding by Data is hosted by Jeremy Levy, the co-founder and CEO of Indicative. This episode was produced and edited by Lauren Feiner. Our music is by Chris Zabriskie and BoxCat Games. This podcast is sponsored by Indicative, the leading behavioral analytics platform. Go to www.get.indicative.com to learn more.
- Apple PodcastsDeciding by Data: Using Data to Work Smarter, Not Harder ...
In the news
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