Overview
Sungjoon Nam is the Founder and CEO of Number Analytics, LLC, an AI-powered statistical software platform designed for business professionals conducting quantitative research.[1][2] Nam holds a Ph.D. and M.B.A. in Marketing from the University of Chicago Booth School of Business, completed between 2003 and 2010, along with a Bachelor's degree in Electrical Engineering and Economics from Seoul National University.[8][9][10] Nam's career includes over a decade of academic experience as an Assistant Professor at Rutgers Business School from 2009 to 2015, a Visiting Professor at City University of Hong Kong in 2016–2017, and an Assistant Professor at State University of New York, Korea from 2017 to 2022.[5][6][7] Nam is also Co-Founder at GoCodebook, Inc, a position held since January 2026.[3]
Profile introduction
I am the Founder and CEO of Number Analytics, an AI-powered statistical software designed to help business professionals conduct quantitative research with ease. With over 20 years of experience in both academia and industry, I bring a unique blend of expertise to bridge the gap between cutting-edge research and practical application. For more than a decade, I served as a marketing professor in the U.S., Korea, and Hong Kong, contributing to the academic and professional growth of the marketing field. Currently, I am focused on developing an AI-assisted SaaS platform that generates expert-lev…
Career history
- Co-FounderJan 2026 to presentGoCodebook, Inc
- Founder & CEOAug 2014 to presentNumber Analytics, LLC
- Assistant ProfessorAug 2017 to Jan 2022State University of New York, Korea (SUNY Korea)
- Visiting ProfessorSep 2016 to Jul 2017City University of Hong Kong
- Assistant ProfessorJul 2009 to Jun 2015Rutgers Business School
Education
Doctor of Philosophy (Ph.D.), MarketingSep 2003 - Aug 2010The University of Chicago Booth School of Business
- Bachelor's degree, Electrical Engineering & Economics1997 - 2002Seoul National University
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