Steve Moynihan

Senior Vice President, Brand and Agency Partnerships at SWYM.ai

Insights & ideas

Steve Moynihan argues that selling approaches must differ by company stage, comparing emerging companies to flying by visuals and established companies to flying by instruments, since smaller companies lack the data larger ones have on ideal customers and pipeline behavior [1]. He identifies lack of focus as the biggest mistake emerging companies make, warning against chasing random inbound leads outside a company's proven strengths instead of building a track record before expanding [1].

Shaped by 16 years in advertising, Moynihan holds a customer-first sales philosophy centered on solving client problems rather than pushing products, which he says allows sales teams to fail faster when there is no real fit and to build long-term relationships through active listening rather than talking [1]. He is a vocal critic of traditional cold outreach, citing data that it takes 10 to 12 emails to get a response and arguing this approach mainly annoys prospects [1]. Instead, he advocates building authentic personal and company brands and engaging meaningfully in industry conversations, insisting people buy from companies and individuals they know and trust, a credibility he says cannot be faked with AI-generated messaging [1].

Experience

1. 
   Senior Vice President, Brand and Agency Partnerships

   SWYM.aiJul 2024 to Present
2. President

   Moynihan Sales and Marketing Solutions LLCMay 2021 to Present
3. Instructor

   Association of National AdvertisersSep 2023 to Present
4. Strategic Advisor

   Viewst IncMay 2022 to Present
5. Advisor

   AmplivaJun 2024 to Sep 2025
6. Advisor

   AdfidenceMar 2024 to Sep 2025
7. Strategic Advisor

   Gen3 MarketingNov 2023 to Sep 2025
8. Enterprise Sales Director

   aqferJun 2021 to Sep 2025

Education

• Southern Methodist University · BS, Advertising1985 - 1989
• Westboro High School1981 - 1985

Media & appearances

• Goals.com Podcast Ep. 4: The Future of Networking in Sales

  Steve discusses differences between selling at emerging versus established companies, describing the former as flying by visuals and the latter as flying by instruments, and stresses focus as key for smaller companies. He talks about a customer-first sales philosophy shaped by 16 years in advertising, arguing sales should be about solving client problems rather than pushing products. He also explains why traditional cold outreach is dead, emphasizing building an authentic personal and company brand and network instead, and shares thoughts on managing sales teams through continuous feedback.

• The Future of Networking in Sales: Steve MoynihanThe Goals.com Podcast · Jul 21, 2025

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