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Sterling Proffer

Co-Chair, Horizons Committee at Entertainment Community Fund

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Overview

Sterling Proffer serves as Co-Chair of the Horizons Committee at Entertainment Community Fund [5]. Proffer is Co-Founder of Creator Aligned Projects [3], a boutique strategy and advisory firm, and holds the position of Entrepreneur in Residence at the Brown Institute for Media Innovation [4]. Proffer's background includes a decade at VICE Media, where Proffer held roles including General Manager of VICE News [10], Head of Growth [9], and SVP of Business Strategy & Development [8], during which time Proffer helped launch and scale properties including VICE.com, VICE News, Motherboard, and Noisey [2]. Proffer also serves as a Mentor at NEW INC at the New Museum of Contemporary Art [6]. Proffer holds dual bachelor's degrees in Television and Entrepreneurship and Emerging Enterprises from Syracuse University [11][12].

Profile introduction
Source excerptLinkedIn [2]

While I work on a new draft, here's what Perplexity said: Sterling is a strategist who spent a decade at VICE helping launch and scale properties like VICE.com, VICE News, Motherboard, and Noisey, leading platform relationships, building analytics capabilities, and pitching brands & investors. He later built a consulting practice and a widely followed newsletter/interview series about the future of creative industries, which grew to a substantial audience and provided the foundation for Creator Aligned Projects. Creator Aligned Projects is a boutique strategy and advisory firm that helps com…

Career history

  1. Co-FounderAug 2020 to presentCreator Aligned Projects
  2. Entrepreneur in ResidenceJan 2024 to presentBrown Institute for Media Innovation
  3. Co-Chair, Horizons CommitteeJul 2022 to presentEntertainment Community Fund
  4. Mentor, NEW INCSep 2020 to presentNew Museum of Contemporary Art
  5. PartnerJan 2019 to Dec 2019Unbranded Pictures
  6. SVP, Head of Business Strategy & DevelopmentDec 2016 to Aug 2018VICE Media
  7. Head of GrowthAug 2014 to Dec 2016VICE Media
  8. General Manager, VICE NewsDec 2013 to Dec 2015VICE Media

Education

  1. B.S., Television at S.I. Newhouse School of Public Communications2004 - 2008Syracuse University
  2. B.S., Entrepreneurship and Emerging Enterprises at Whitman School of Management2004 - 2008Syracuse University
  3. The Buckley School1992 - 2004

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