Overview
Yaron-Enden serves as Vice President, Product Management at Mastercard Dynamic Yield [1][3]. Yaron-Enden is a product executive with over 15 years of experience building and scaling multi-sided platforms, with educational background in Mathematics, Philosophy, and Computer Science alongside an MBA [2][12][13]. Prior roles include Group Product Manager for B2B Payments at Intuit [4], Mobile Product Lead at Fiverr [5], Group Product Manager at HERE Technologies [6], and multiple positions at Google spanning Strategic Partner Manager, Industry Manager, Product Manager, and Senior Account Manager roles between 2012 and 2018 [7][8][9][10]. Yaron-Enden holds degrees from Tel Aviv University in both Computer Science and Mathematics and Philosophy, as well as an MBA from Reichman University [11][12][13].
Profile introduction
Sivan is a product executive who has spent 15+ years asking the same question in different forms: what problem are we really solving, and how do we solve it at scale? That curiosity, sharpened by degrees in Mathematics, Philosophy, and Computer Science and an MBA, is what drew her to product and keeps her here. She specializes in building and scaling complex, multi-sided platforms, turning ambiguous, zero-to-one problems into products used by hundreds of thousands of businesses and millions of people. Across roles at Intuit, Google, HERE Technologies, and Fiverr, she has led large-scale prod…
Career history
- Vice President, Product ManagementJul 2026 to presentMastercard Dynamic Yield
- Group Product Manager, B2B Payments - Quickbooks Bill PayFeb 2022 to Feb 2026Intuit
- Mobile Product LeadJul 2020 to Feb 2022Fiverr
- Group Product ManagerSep 2018 to Jul 2020HERE Technologies
- Strategic Partner Manager, Mobile Apps & Gaming, EMEAMay 2015 to Sep 2018Google
- Industry Manager & Team LeadOct 2013 to May 2015Google
- Product Manager (20% project)Oct 2012 to Sep 2014Google
- Senior Account ManagerMay 2012 to Sep 2013Google
- Group Product ManagerHere
Education
BSc, Computer Science2008 - 2011Tel Aviv University
Master of Business Administration - MBA2016 - 2019Reichman University
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