NYTech
People
Personemployee

Siobhan Hanlon, MBA

Vice President of Media Strategy at Sightly

LinkedIn profile Suggest an update

Overview

Siobhan Hanlon holds an MBA in Marketing and Management from Mercy University [11] and a Bachelor of Fine Arts in Graphic Design and Multimedia Arts from Centenary University [12]. Hanlon serves as Vice President of Media Strategy at Sightly [1], a position focused on leveraging contextual advertising and demand supply planning to support strategic partnerships [2]. Prior to this role, Hanlon held positions at Media.net, including Head of Client Success and Director of Agency Partnerships [4][5], and previously worked as Vice President of Account Management at MediaCrossing Inc. [7]. Hanlon's career in advertising and marketing spans over a decade, with earlier roles including Senior Digital Account Manager & Strategist at DCW Media [8] and Marketing Manager at Metis [10].

Profile introduction
Source excerptLinkedIn [2]

As Vice President of Media Strategy at Sightly, I focus on leveraging contextual advertising and demand supply planning to support strategic partnerships that drive impactful media solutions. My role centers on collaborating with teams to deliver innovative strategies that align with client objectives and enhance campaign results. With over a decade of experience in marketing and advertising, I bring expertise in contextual advertising, demand supply planning, and strategic partnerships to the ever-evolving AdTech landscape. My approach is rooted in data-driven decision-making and fostering…

Career history

  1. Vice President of Media StrategyMar 2026 to presentSightly
  2. Head of Client SuccessJul 2025 to Mar 2026Media.net
  3. Director, Agency PartnershipsJul 2023 to Mar 2026Media.net
  4. Senior Manager, Agency PartnershipsJun 2022 to Jul 2023Media.net
  5. Vice President of Account ManagementAug 2021 to Jun 2022MediaCrossing Inc.
  6. Senior Digital Account Manager & StrategistMar 2020 to Aug 2021DCW Media
  7. Digital Media Account ManagerDec 2017 to Mar 2020DCW Media
  8. Marketing ManagerJul 2017 to Nov 2017Metis

Education

  1. Master of Business Administration (MBA), Marketing and Management2013 - 2016Mercy University
  2. Bachelor of Fine Arts (B.F.A.), Graphic Design and Multimedia Arts2008 - 2012Centenary University

This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.