Overview
Merchant is a Partner at Pear VC[1], where the firm writes first checks for founders[2]. Merchant previously founded HubHaus, which scaled to $20M in revenue[2], and holds a Forbes 30 Under 30 designation[2]. Prior to venture capital, Merchant worked as Head of Product for Policy Operations & Engineering at Google[7] and in a Product role at Stripe[8]. Merchant also briefly founded Sidecar Legal as part of the SPC S25 cohort[5] and served as a Board Member, Angel, and Advisor to various startups and nonprofits[4]. Merchant holds a Bachelor's Degree in Business and Biology from St. Bonaventure University[11] and is a Medical Candidate at George Washington Medical School[12].
Profile introduction
We write first checks for smart, ambitious founders. Email: Shruti@pear.vc. Formerly: Founder of HubHaus (scaled to $20M in revenue, Forbes 30u30), ex-Google, ex-Stripe.
Career history
- PartnerJul 2026 to presentPear VC
- Board Member/Angel/Advisor2024 to presentMisc Startups/Nonprofits
- Founder (SPC S25)2025 to 2026Sidecar Legal
- Exploring Something NewAug 2024 to Feb 2025South Park Commons
- Head of Product: Policy Operations & Engineering2022 to 2024Google
- Product2021 to 2022Stripe
- CEO2015 to 2020HubHaus
- Cofounder and CEO2014 to 2016Merchant Ventures
Education
- Bachelor's Degree, Business, BiologySt. Bonaventure University
- Medical (MD) Candidate at George Washington Medical School
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