Sheryl Brie

Overview

Sheryl Brie is Senior Vice President at Behaviorally[1][3]. Brie is a qualitative research leader and shopper strategist focused on how design influences decision-making[2]. At Behaviorally, Brie leads the PackPath methodology for packaging development and developed GLADYS, a software platform that codifies qualitative data[2]. Brie's research approach is grounded in the premise that decisions are driven by higher-order goals that shoppers express both intrinsically and extrinsically, with work uncovering the heuristics shaped by memory, perception, and belief that guide behavior[2]. Prior to the current role, Brie held positions as Vice President, Head of Behavioral Qualitative at Behaviorally beginning in April 2021[4], and worked as a Qualitative Research Director and Moderator at PRS IN VIVO from October 2012 to December 2019[6][7]. Brie holds a B.A. in Literature & Rhetoric and Women's Studies from Binghamton University[13] and is both RIVA trained and Unilever accredited as a moderator[11][12].

Career history

1. Senior Vice PresidentOct 2023 to presentBehaviorally
2. Vice President, Head of Behavioral QualitativeApr 2021 to presentBehaviorally
3. Senior Qualitative Research Director & ModeratorJan 2021 to Apr 2021Behaviorally
4. PISenior Qualitative Research Director & Moderator2019 to Dec 2020PRS IN VIVO
5. PIQualitative Research Director and ModeratorOct 2012 to Dec 2019PRS IN VIVO
6. PIQualitative Project DirectorMar 2008 to Sep 2012PRS IN VIVO
7. ZField Analyst2005 to 2005Ziment
8. FPFacility DirectorJan 2001 to Jan 2004Focus Pointe Global

Education

1. RTRIVA Trained Moderator
2. UAUnilever Accredited Moderator2016
3. BUB.A., Literature & Rhetoric/Women's Studies1990 - 1993Binghamton University