Overview
Scott Leese serves as Strategic Advisor and Investor at Lavender [1]. Leese specializes in go-to-market strategy for B2B SaaS founders, with particular expertise in building sales playbooks, compensation systems, hiring frameworks, and AI-enabled GTM processes for startups scaling from founder-led sales to repeatable revenue in the $1M–$25M ARR range [2]. Leese founded Scott Leese Consulting in October 2019 [3] and Surf and Sales in November 2017 [4]. Additional current roles include Founder/Partner at Milos Ventures [6], Venture Partner at TipTop VC [9], and Investor and Fractional CRO at The GoodDog [10]. Leese holds a Master's degree in Learning and Instructional Technology from Arizona State University [11] and a BA in Psychology from Dominican University of California [12].
Profile introduction
I'm one of the leading GTM advisors for B2B SaaS founders scaling from founder-led sales to repeatable revenue. I'm especially known for building sales playbooks, compensation systems, hiring frameworks, AI-enabled GTM processes, and helping startups reach $1M–$25M ARR. Most founders hire a VP of Sales 12 months too early. They raise a round. A board member tells them to "get a real sales leader in here." They post the job, hire someone with a logo on their resume, and a year later they're back to square one with $400K burned and a sales team that's been demoralized twice. I've watched it…
Career history
- CEO & FounderOct 2019 to presentScott Leese Consulting
- CEO & FounderNov 2017 to presentSurf and Sales
- Men's Assistant Head Soccer CoachJul 2026 to presentHuston-Tillotson University - Austin, Texas
- Founder / PartnerMar 2024 to presentMilos Ventures
- Co HostOct 2025 to presentWhat’s Your Story? with Mike & Scott
- Strategic AdvisorJan 2026 to presentAlleyoop
- Venture PartnerOct 2025 to presentTipTop VC
- Investor + Fractional CROJun 2025 to presentThe GoodDog
- Strategic Advisor + InvestorLavender 💜🔮
- Limited PartnerGTMFund
Education
Master's, Learning & Instructional Technology2000 - 2002Arizona State University
- BA, Psychology1995 - 1999Dominican University of California
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